Moore Consulting specializes in helping small businesses develop effective marketing plans and tactics. Projects range from developing complete intergrated marketing campaign, producing simple brochures or detailed sales catalogs, or even creating newspaper ads and promotional ideas.

Whatever the marketing need — advertising, direct marketing or public relations, Moore Consulting offers the tools and creative ideas to make your business more successful.

Here are a few helpful aids for Developing A Marketing Plan and planning its tactics:

• Business Plan Outline
  • What is Secondary Research? (from Entrepreneur.com)
  • SWOT Anaylsis
  • Understanding the difference between Strategy & Tactics

• Good Research Sites to Bookmark
  • Community Profile Info
  • Minnesota Business Climate (DEED)
  • UM Library Facts & Statistics Reference Page
  • UM Library Associations & Organizations Lists

• Marketing Basics (from Entrepreneur.com)

• Local Advertising Contacts/Links (from Chamber's Latte & Learn session)

• Steps for Building a Web Site
• Understanding Internet Search Engines (bruceclay.com)

• Understanding Postal Requirements for Direct Mail (United States Postal Service publications, a printers site with easy-to-understand descriptions)